Stop waiting for your lucky break. Build the conditions for it.
An offhand comment you can't shake. A wrong turn that turns out right. An article you can't stop thinking about. The next big thing is often hidden in plain sight — and most of it slips past.
The people who consistently turn the unexpected into work that matters aren't luckier than you. They've built a practice — a set of mindsets and behaviors that create the conditions to catch what shows up, connect it, and act on it.
It has a name. Serendipity. And you can learn it.
The Practice
Why do some people keep turning the unexpected into work that matters? It's a practice: deliberate, repeatable, learnable. Serendipity is the practice of working with the unexpected — creating the conditions for it, seeing it, connecting it, and acting on it — to create outsized value. Outsized, because a small trigger, worked well, returns far more than it should.
It’s a flywheel. Four moves, repeated, each one feeding the next:
Seek & Encounter - Put yourself in the path of the unexpected. Go where the surprises are, on purpose, and notice them.
Collect - Catch ideas and insights before they vanish. The name worth remembering, the article that stuck, the half-formed thought on a walk.
Connect - Review the fragments and put them next to each other. The value might not be in any one of them, it might be in the spark they trigger or the collision between them.
Pursue & Create - Turn connections and ideas into something real. Work that matters, ideas that travel, contributions that land.
What We Do
We help you and the teams and organizations you're part of build serendipity as a practice. Using research-backed frameworks, we make a capability out of what most people leave to luck.
Whether you've got a notebook full of half-formed thoughts, you're a practitioner trying to stay ahead of your field, or you're a leader who wants your team thinking bigger — the practice is the same. The flywheel doesn't change. The scale does.
Bootcamps
Get going nowJumpstart your serendipity practice! This 8-week program will help you to create, apply, and own your serendipity practice. Get inspired, stay inspired, and create outsized value.
Digital Platform
Seek & Encounter, Collect, Connect, Pursue & CreateYour copilot for capturing insights, making connections, tracking new opportunities, and collaborating. This digital platform makes it easy to practice serendipity.
How do you stack up? Find your Serendipity Score
How do your current mindsets and behaviors stack up? The Serendipity Score shows you in a few minutes. It’ll show you your strengths and weaknesses and provide a baseline for the work ahead.
What people are saying…
“serendipity has given me an increased mindfulness about the importance of enjoying change and the unexpected. Living in such an unpredictable world makes this skill even more valuable.”
“I look forward to leveraging the serendipity toolkit more readily now when I'm in those stuck and uninspired moments.”
“When you know better you do better. When you can name something, you start to see more opportunities and have better language around what you’re experiencing.”
“I feel more aware and open to change”
Additional Resources
Assessments + Analysis
Information you can useUnderstand your own capabilities — and your team's or organization's. Establish a baseline and the metrics that matter for future innovation and value creation.
Individual and team evaluation
Organizational readiness
Materials + Resources
Serendipity-to-go!Books, workbooks, and other materials.
Training
Learn how you and your team or organization turn the unexpected into value through the practice of serendipity.
Individuals and Teams
Train-the-Trainer
Executive Leadership
Create and develop serendipity as a practice within your organizationMost people miss their best ideas because they're trained to execute plans — not to notice what's emerging in the margins.
Interested?
Get in Touch.